YUMI

STRATEGY

Convince: 27-35 newborn parents, culturally aware, have good taste in the arts.

That: Seeds of knowledge can be planted through what their kids eat.
Because: Yumi is intentional with their flavors and ingredients.
Support: Yumi has a menu plan for each stage of infancy.

CREATIVE FLAG

Expanded minds start with your tastebuds.

Food is a vehicle for maximizing potential. A child’s development begins with what they put in their bodies and continues through how they experience and interact with the world.

PLATFORM

Kids aren’t naturally picky eaters.

Yumi helps parents build their kid’s gourmet palettes to give them an upper hand on cultural awareness.