YUMI

STRATEGY

Convince: 27-35 newborn parents, culturally aware, have good taste in the arts.

That: Seeds of knowledge can be planted through what their kids eat.
Because: Yumi is intentional with their flavors and ingredients.
Support: Yumi has a menu plan for each stage of infancy.

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CREATIVE FLAG

Expanded minds start with your tastebuds.

Food is a vehicle for maximizing potential. A child’s development begins with what they put in their bodies and continues through how they experience and interact with the world.

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PLATFORM

Kids aren’t naturally picky eaters.

Yumi helps parents build their kid’s gourmet palettes to give them an upper hand on cultural awareness.