GREENLIGHT

STRATEGY

Convince Millennial parents who find it taboo to talk about money with their kids that money can transcend dollar amounts and reflect positive values and work ethic with the ability to create generational change.

CONCEPT

By juxtaposing kids' lighthearted entrepreneurial endeavors with complex financial concepts, Greenlight will show parents just how responsible and financially mature their kids can become.

TAGLINE

Greenlight means "go for it."

SOCIAL

#greenlightit will allow parents to showcase their kid's entrepreneurial endeavors (i.e jewelry, baking, lemonade stands, etc)

Participants will get DM'd a code for a $5 dollar incentive added to their kid's account when they start using greenlight.

ACTIVATION

One talented young entrepreneur who posts under #greenlightit will be chosen by Greenlight to create their very own pop-up store for their business.

For example, Erika, an aspiring barista with a knack for latte art, so her mom posts her designs tagging #greenlightit. After seeing Erica's posts, Greenlight has chosen to sponsor her endeavor with a pop-up coffee shop. Erika gets to create her own name for the shop (i.e., 'Coffee-licious") along with other visual elements.