COSMOPUZZLES FOR THE COSMOPOLITAN OF LAS VEGAS
CONCEPT
WORD PUZZLES THAT UNCOVER THE OUTRAGEOUS STORIES AND SECRETS ONE CAN HAVE FROM A STAY AT THE COSMOPOLITAN
THE GOAL
PROMOTE THE USE OF THE DIGITAL CONCIERGE FEATURE NAMED "ROSE", THE RESIDENT MISCHIEF-MAKER WHO CAN HOOK YOU UP WITH THEIR BEST OFFERS.
TAGLINE
HAVE A NIGHT WORTH KEEPING SECRET.
STRATEGY
CONVINCE: 21-34-YEAR-OLDS LOOKING FOR AM UNFORGETTABLE VACATION
THAT: THE COSMOPOLITAN HAS THE BEST ATMOSPHERE TO PLAY IN
BECAUSE: WE'RE GOOD AT KEEPING SECRETS
SUPPORT: OUR DIGITAL CONCIERGE, ROSE, SHARES HER SECRETS TO A UNIQUE AND PERSONALIZED GETAWAY
INSTAGRAM STORIES
A SERIES OF ILLUSIVE STORIES TO KICK OFF THE CAMPAIGN
PRINT MEDIA
A SERIES OF WORD PUZZLES USED IN OOH, PRINT, & ADAPTED FOR DIGITAL ADVERTISING
AR FILTER
A TIME SENSITIVE GAME WHERE USERS ARE PROMPTED TO SOLVE THE COSMOPUZZLE TO FIGURE OUT WHAT'S IN STORE FOR THEIR EVENING,
MICROSITE
SOLVE THE COSMOPUZZLES TO WIN PRIZES DURING YOUR STAY, OR CREATE YOUR OWN AND STUMP YOUR FRIENDS.
ACTIVATION
AN UNFORGETTABLE EVENING AT THE MARQUEE CLUB. THE ATTIRE IS MASQUERADE (ROSE'S FAVORITE) TO MAKE IT EXTRA SECRETIVE. ALSO, PHONES WILL BE LOCKED IN A YONDR POUCH FOR EXCLUSIVITY.
PRODUCT
EVENT ATTENDEES WILL RECEIVE A PUZZLE TO REMEMBER THEIR EXPERIENCE FEATURING A PHOTO CAPTURED BY OUR ON-SITE PHOTOGRAPHER.
