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HONEYJAR: A HONEY APP EXTENSION
INSIGHTS
Delivery services have more than doubled their business since the pandemic.
People are hesitant to leave tips for drivers after seeing all of the fees. Plus, unprecedented times mean that income may be unsteady.
CONCEPT
Allow people to use their cashback from money they are already spending elsewhere in their daily lives towards tipping their delivery drivers.
KEY MESSAGE
People are good when it's easy to be good.
HONEYJAR HAS WON BEST IN SHOW, JUDGES CHOICE, AND GOLD IN THE AUGUSTA ADDY AWARDS.
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