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LIQUID DEATH:
POUR ONE OUT FOR PLASTIC

INSIGHTS

People pour out a sip of beer to commemorate the dead.​

People think Liquid Death is beer.

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CONCEPT

Create a trigger for cracking open a Liquid Death by pouring out a sip first to commemorate "Death to Plastic".

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KEY MESSAGE

R.I.P Plastic

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STRATEGY

Convince: 18-30-year-olds, hip-hop fans, skaters, and beer drinkers, who are mildly concerned about the planet and want others to know

That: Liquid Death is a symbol of activism

Because: Their mission is to kill plastic

Support: Plastic is killing the Earth 

 

SOCIAL POSTS

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ACTIVATION

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CANDLELIT VIGIL FOR PLASTIC

A Liquid Death branded hearse will be giving out water and promoting limited edition merch related to this campaign.

Donations can be made to 5 Gyres (a non-profit organization dedicated to solving the crisis of plastic pollution.}

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