NEST X YALE LOCK 

YOU CAN'T CONTROL WHAT HAPPENS IN YOUR HOME WHEN YOU'RE NOT THERE, BUT YOU CAN CONTROL WHO GETS IN.

THE "NESTWORTHY" CAMPAIGN IS A PERSONALIZED, INTERACTIVE "WHO DONE IT" CRIME SCENE GAME. USERS CONVICT A REAL FRIEND AS THE CULPRIT, WHO LEFT A STAIN ON THEIR WOOD TABLE WHILE THEY WERE NOT HOME.

DATA MINING IS OPENLY USED IN THIS CAMPAIGN AS A COMMENTARY ON SECURITY AND TRUST.

*NOTE* FOR DEMONSTRATION PURPOSES, A REAL CLASSMATE AND HER FACEBOOK FRIENDS WERE USED IN THIS PRESENTATION WITHOUT HER KNOWLEDGE BEFOREHAND. WHEN THE CAMPAIGN WAS PRESENTED, SHE WAS MADE TO FEEL HOW OUR TARGET IS SUPPOSED TO FEEL: TARGETED, WORRIED FOR HER SECURITY, AND INTRIGUED. SHE WAS ASKED TO PLAY THE GAME IN FRONT OF THE CLASS.

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WORK BY LILI DALE, AUSTIN HASSLER, CRAIG WEST, AND JENNA LOMBARDO